Research proposal

Research Proposal

1. The challenge…

2. Research objectives…

3. Research design…

4. Timeline…

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1. Challenge

To add value to alumni and current students of Vega (reword)

2. Objectives

Gain an understanding of what value means to students and alumni, in terms of Vega.

Understand what the problems (negative perceptions) are around Vega.

Find out what the T.M wants – where do they feel changes can/need to be made.

(Internal branding) – how do lecturers and the Vega environment add value

Where do internal branding changes need to be made

Effectiveness or lack there of, of all touch points. Both primary and secondary

Who are the alumni? What makes them come back? How long did it take to come back? Would it have been different if?

What draws alumni and students back to or to Vega?

How do alumni and students act as a contact point?

(Important contact points – employees, students [primary and secondary], alumni)

3. Design

Use interactive methods where ever possible…

Create a blog / facebook page….

Interact with students from 1st year to honours - creative questionnaire or discussion

Create something around Vega ( in canteen)
4. Timeline

Thursday 20 – Wednesday 26

Thursday 20

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Friday 21

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Saturday 22

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Sunday 23

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Monday 24

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Tuesday 25

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Wednesday 26

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